For operators and implementers

Everything your team needs to know before the first generation.

Installation, brand configuration, output quality, validation rules, market profiles, brand memory, and content coverage — in one place.

Installation

Up and running in four steps.

No code changes. No content model changes. Works with your existing Contentful space.

01
Install from Contentful Marketplace
Find Hedapt in the Contentful Marketplace. Click Install. Accept the permissions — read and write access to your space content.
02
Add your Anthropic API key
Open App settings in Contentful. Paste your Anthropic API key. Save. The key is stored in your Contentful space parameters — never in Hedapt's infrastructure.
03
Configure your brand profile
Set your brand name, voice description, protected terms, industry, and tone. This takes five minutes and shapes every generation.
04
Generate your first variants
Open any localised content entry. Open the Hedapt sidebar. Select your target markets. Click Generate. Review. Publish.

Requirements: a Contentful space with at least one additional locale enabled, an Anthropic API key, and Contentful admin rights.

Output quality

What the output looks like.

Real generations across five content types and four markets. Each card shows the source and the adapted variants side by side.

Nordvik · Arc II Collection · Winter Campaign · Homepage Banner
Awareness stagePremium outerwear
English source
"Built for Winter. Built to Last."
Generic AI
"Für den Winter gemacht. Für die Ewigkeit gemacht."
Linguistically correct. The doubled imperative structure reads as overstatement in German premium marketing — confidence through assertion, not repetition.
Hedapt
"Gemacht für Winter, die bleiben."
Made for winters that last. More restrained and brand-led. Keeps the durability message without forcing a repeated English structure into German.
CTA Copy · Product Category Page
Conversion stagePremium ecommerce
English source
"Shop Jackets"
Generic AI
"Jacken kaufen"
Transactional bluntness reduces conversion in premium German ecommerce.
Hedapt
"Jacken entdecken"
Discover jackets. Discovery framing, low pressure. The right conversion-stage CTA for a premium German brand.
Kinetic Sport · Summer Sale · Promo Ribbon
Campaign stageUrgency copy
English source
"20% off sitewide. Ends midnight."
Generic AI
"20% Rabatt auf alle Produkte. Endet um Mitternacht."
Correct translation. "Endet um Mitternacht" reads as melodramatic in German promotional copy — urgency signals work better when they feel factual, not theatrical.
Hedapt
"Heute: 20% auf alles."
Today: 20% off everything. Urgency through day-framing alone. German promotional conventions favour short, factual statements over deadline pressure.
Sova Home · Abandoned Cart · Email Subject Line
Re-engagementAbandoned cart
English source
"You left something behind — complete your order and save 15%"
Generic AI
"Sie haben etwas zurückgelassen — vervollständigen Sie Ihre Bestellung und sparen Sie 15%"
Formal register is appropriate, but the subject line is too long for German email conventions and the phrasing imports English structure directly.
Hedapt
"Ihr Warenkorb wartet noch — 15% Rabatt bis heute Abend"
Your cart is still waiting — 15% off until tonight. Warmer, within DE subject line length norms. "Still waiting" is less accusatory than "left something behind" for the German market.
Marek Collective · Checkout · Cart Microcopy
Conversion stageCart microcopy
English source
"Add to bag"
Generic AI
"In die Tasche legen"
"In die Tasche legen" is technically correct but awkward — German ecommerce uses "In den Warenkorb" (into the cart), not bag-based metaphors.
Hedapt
"In den Warenkorb"
Into the cart. German ecommerce convention. "Warenkorb" is the standard — bag metaphors imported from English read as a localisation error.
Brand configuration

Six fields. That's the entire setup.

Hedapt uses these inputs to build the brief for every generation. The more specific, the better the output.

Brand name
Used to protect the brand name from translation, transliteration, or alteration in any market.
Voice description
A short paragraph describing how the brand speaks. Used verbatim in every generation prompt. This is the highest-leverage input.
Protected terms
A comma-separated list of product names, taglines, and phrases that must never be translated or changed.
Industry
Sets the context for market-specific norms. Ecommerce fashion, electronics, homeware, and beauty each have different market expectations.
Tone
A single dial: Formal, Neutral, or Casual. Applied per market — what reads as casual in English may read as rude in Japanese.
Forbidden phrases
Words and phrases that must never appear in output. Common use: competitor names, discontinued product lines, legally sensitive terms.
Validation

12 validation rules. Every generation.

Every rule runs on every output before anything is written to a locale field. Hard blocks prevent the write. Warnings surface for human review.

Empty outputHard block
Output is empty or whitespace only.
Placeholder integrityHard block
Dynamic placeholders from the source are missing or corrupted.
Character limitHard block
Output exceeds the defined character limit for this content type.
Protected termsHard block
A brand-protected term has been translated or altered.
Forbidden phrasesHard block
A forbidden phrase from the brand profile appears in the output.
Operational placeholderHard block
Order references, tracking codes, or dates from the source are missing.
Source unchangedWarning
Output is identical to the source in a non-English market.
Minimum lengthWarning
Output is less than 30% of the source length.
Word countHard block
Output exceeds 5 words for Paid Social Ad Overlay content type.
RTL markersWarning
Output begins with a Latin character in a right-to-left market.
Tone urgencyWarning
Urgency language detected in a premium-sensitive market.
Legal contentWarning
Content type is legal or compliance: flagged for human review.
Market profiles

Built-in psychology for 20 markets.

Each market profile encodes what drives purchase decisions in that market — not just language, but communication norms, trust signals, and tone expectations.

🇩🇪
Germany
Precision, trust, scepticism of hyperbole
🇫🇷
France
Sophistication, restraint, heritage
🇪🇸
Spain
Warmth, sociability, value
🇮🇹
Italy
Craftsmanship, aesthetics, provenance
🇳🇱
Netherlands
Directness, pragmatism, fairness
🇸🇪
Sweden
Understated quality, sustainability
🇵🇱
Poland
Value, reliability, national pride
🇧🇪
Belgium
Conservative, formal, bilingual nuance
🇦🇹
Austria
Traditional, quality-focused, formal
🇨🇭
Switzerland
Precision, premium, understated
🇯🇵
Japan
Harmony, detail, indirect communication
🇰🇷
South Korea
Innovation, group norms, trend-conscious
🇦🇺
Australia
Casual, humour, anti-pretension
🇨🇦
Canada
Inclusive, modest, bilingual awareness
🇧🇷
Brazil
Warmth, emotion, social proof
🇲🇽
Mexico
Family, loyalty, celebration
🇸🇦
Saudi Arabia
Respect, exclusivity, cultural modesty
🇦🇪
UAE
Premium, global, ambitious
🇮🇳
India
Value, aspiration, family, diversity
🇬🇧
United Kingdom
Wit, understatement, self-deprecation
Brand memory

Hedapt learns your brand's voice, market by market.

Every time an editor approves an edited variant, Hedapt stores it as a signal. Over time, the system builds a per-market picture of how your brand actually sounds — not how it was initially configured, but how your team has refined it.

German confidence reaches 90% after roughly 20–25 approved edits. French typically hits 70% after 12–15. Newer markets start low and improve fast. No manual retraining. No prompt engineering. The memory builds from your team's normal review workflow.

Current confidence by market
🇩🇪 German24 approved edits
🇫🇷 French14 approved edits
🇪🇸 Spanish5 approved edits
🇮🇹 ItalianNew market
Content coverage

45 content types across four categories.

Each type has its own generation rules, character limits, and validation thresholds. New types are added in each release.

Campaign — 19
  • Homepage Hero Banner
  • Category Banner
  • Promotional Overlay
  • Paid Social Ad Copy
  • Paid Social Ad Overlay
  • Email Subject Line
  • Email Preview Text
  • Email Hero Headline
  • Email Body Copy
  • Push Notification
  • SMS Copy
  • App Banner
  • Seasonal Landing Page Headline
  • Sale Page Subheadline
  • Promo Code Banner
  • Cart Abandonment Email
  • Loyalty Programme Message
  • Gift Card Copy
  • Bundle Offer Copy
Evergreen — 16
  • Product Title
  • Product Short Description
  • Product Long Description
  • Product Benefit Bullets
  • Category Page Description
  • Brand Story
  • About Page Copy
  • Size Guide Copy
  • Returns Policy Copy
  • FAQ Answer
  • Trust Badge Copy
  • Sustainability Statement
  • Navigation Label
  • Breadcrumb Label
  • Search Results Heading
  • Collection Page Intro
Operational — 3
  • Order Confirmation Email
  • Shipping Notification
  • Delivery Update
Functional UI — 7
  • CTA Button
  • Form Label
  • Form Placeholder
  • Error Message
  • Empty State Copy
  • Tooltip Copy
  • Microcopy

Free to install

Ready to make the case to your team?

Install Hedapt in your Contentful space and run a generation before the next meeting.

Get started →

Native Contentful app. Your API key. No data stored.