For ecommerce brands launching campaigns across markets

Every market. Every campaign. On time.

Hedapt generates market-adapted campaign copy for every locale your brand operates in — at the speed your campaign schedule requires. Not translated. Adapted for the market, the brief, and the brand.

Get started →See how it works →

Native Contentful app. Free to install.

The problem it solves

Two options. Both wrong.

The agency route

Quality copy. Markets that convert. Brand voice intact. But German launches 48 hours after English. Spanish launches 72 hours after. French is still waiting when the paid window closes. Every campaign, every market, every quarter.

Speed sacrificed for quality.

The machine translation route

Every market live on day one. No waiting. No handoffs. But the copy reads like a translation. Flat register. Wrong commercial pressure. CTAs that push when they should invite. Urgency framing that reads as melodrama in markets where restraint converts.

Quality sacrificed for speed.

Hedapt is the third option. Market-adapted copy — not translated — generated inside Contentful at campaign speed.

The difference it makes

One brief. Six markets. Same day.

The gap between adapted copy and translated copy is a conversion rate. Here is what it looks like in a market that matters to your revenue.

Nordvik · Arc II Collection · Winter Campaign · Homepage Banner
Awareness stagePremium outerwear
English source
“Built for Winter. Built to Last.”
Machine translation
“Für den Winter gemacht. Für die Ewigkeit gemacht.”
Linguistically correct. Commercially wrong. The doubled structure reads as overstatement in German premium marketing. Confidence through assertion, not repetition.
Lower conversion. Brand register missed.
Hedapt
“Gemacht für Winter, die bleiben.”
Made for winters that last. Restrained and brand-led. Keeps the durability message without forcing a repeated English structure into German.
Correct register. Conversion protected.
See more output examples and market comparisons →
Time to value

From install to first campaign. Same session.

No migration project. No integration timeline. No training programme. Hedapt reads your existing Contentful fields and writes to your existing locale fields. Your team generates the first market-adapted variants in the same session they install.

0
content model changes required

Hedapt reads and writes to the fields you already have.

1
session to first generation

Install, configure your brand profile, generate. Most teams are reviewing locale-ready variants within the hour.

45
content types ready on day one

Every campaign format — banners, emails, CTAs, ribbons, PDPs — adapted for every active locale from the first run.

Cost of inaction

What staggered launches cost.

Every campaign your brand runs with a localisation delay has a measurable cost. Most teams never calculate it.

Media spend on unready pages

Paid traffic runs from the moment your campaign goes live. When local copy is two days late, every click in that market lands on a page that cannot convert. That spend does not come back.

Conversion rate on flat copy

A CTA that uses the wrong register for a market does not convert at the same rate as one that fits. The gap between translated copy and adapted copy is visible in the data. It compounds across every campaign.

Campaign velocity capped by localisation

If every campaign requires a localisation round before it goes international, the number of campaigns your team can run per quarter is capped by localisation capacity — not by marketing ambition.

These are not hypothetical costs. They are on your P&L already. Hedapt does not add a new line item — it removes three.

The strategic case

The longer you use it, the harder it is to replace.

Every edit your team approves before publishing is stored. A headline adjusted for German register. A CTA softened for French premium ecommerce. A discount framing that works in Spanish but not Italian. Each decision becomes data.

After five approved generations in a market, Hedapt starts injecting your own approved copy as examples. After twenty, the outputs reflect your brand's specific voice in that market — not generic market psychology, your specific brand decisions.

No other tool has this corpus. No competitor starting fresh can replicate it. The brands that start building it now will have a compounding advantage that widens every quarter.

Brand intelligence builds from your first approved edit. No setup required.

Brand intelligence by market
🇩🇪German24 approved edits
🇫🇷French14 approved edits
🇪🇸Spanish5 approved edits
🇮🇹ItalianNew market

This corpus belongs to your brand. It compounds with every campaign.

Who it is for

Built for the teams who own international revenue.

CMO AND VP MARKETING

International markets underperform because the experience is not calibrated for them. Hedapt closes the gap between English campaign performance and local market performance — without adding headcount or agency spend.

HEAD OF ECOMMERCE

Every market that launches late is a market where paid media runs without converting. Hedapt makes same-day international launches operationally possible for the first time.

HEAD OF DIGITAL AND CONTENT

No content model changes. No new CMS. No workflow rebuild. Hedapt installs as a Contentful sidebar app and works with the fields and locale structure you already have.

Every market. Same day. Copy that fits.

Hedapt is free to install. Your team generates the first market-adapted campaign in the same session.

Get started →Want to see how it works first? See the full workflow →